With companies focusing on Social Media Marketing as a powerful means of brand promotion, the hiring of dedicated Social Media management skills has risen significantly. Social Media executives design detailed plans of audience engagement across the various Social Media platforms and use KPIs to modify on the go.
Social Media Marketing has emerged as a segment of marketing management. And executives in the know, equipped with a Social Media Certification, are valued by businesses looking for skilled and knowledgeable Social Media Marketing pros.
If spending time on Social Media was always your favorite pastime, then why not turn your know-how into a career option? Take a certification and excel as a Social Media certified marketer.
What is Social Media Marketing?
No business or organization can thrive today without aggressive marketing campaigns. Every organization, big and small, has a dedicated section for handling marketing initiatives as marketing and promotion helps to increase the sales and profit lines of a company.
Marketing campaigns are strategies that align with the business goals and timelines. From traditional word of mouth to radio and TV advertising, the entire spectrum of marketing has undergone a phenomenal transformation over the decades. In an era of digital viral spread and a 24/7 always online ecosystem, the role of Social Media platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat have emerged as powerful platforms to connect with the audience. Besides, users are increasingly on mobile devices with Social Media app downloads, cumulatively increasing the number of active mobile Social Media users every day. Social Media Marketing uses these Social Media platforms for brand building, awareness creation, promotion of products and services, advertisement of offers, and driving website traffic for higher sales.
What does this involve? It involves publishing engaging and informative content, interactive social feeds, images, and videos, running advertisements and seasonal promotions, putting out celebrity endorsements, and further analyzing the results for insights into the campaign’s success. Social Media Marketing uses a mix of these Social Media platforms, content and visuals, to grow the brand in the target demographics and locations. They use Social Media management tools to promote different segments of products based on the target audience in each Social Media platform. For instance, promotional videos of a new product line are published on YouTube, and details of the finer aspects are published as tweets from the official Twitter handle.
Social Media Marketing enables companies to engage with existing and potential customers using different media. Customized analytical tools are built-in to measure the success of campaigns and tailor them according to the feedback of these metrics.
Why is Social Media relevant today
Every business uses Social Media Marketing in some form or the other to promote its brand and increase sales. The larger the organization, the more is the number of Social Media platforms and tools used for its marketing campaigns. Businesses are devoting a considerable amount of resources to Social Media Marketing.
It is because of the emergence of Social Media as a powerful medium to inform, engage and sway the sentiments and decisions of the users. Almost every individual browsing online has at least one Social Media account. A social campaign can have an instant reach. Besides, Social Media has the power of making a viral piece of content or video very quickly. This ensures a higher and quicker Return on Marketing Investment (ROMI). Especially where the story catches eyeballs and is ‘liked’ and ‘shared’ or commented upon. Engaging with the audience is a Social Media Marketing technique that is honed with practice and learning. A campaign’s reach or viral ability is fine-tuned with the use of metrics, website reports, customer response rates, and engagement.
Social Media Marketing thus involves various elements, and the success or failure of a new product release, upgrades, customer service or operations, depends upon the right voice put out by a business. Negative Social Media sentiments can cause an immediate fall in its share value or rating, adversely impacting the business and customer satisfaction index.
As more and more users and decision-makers come on Social Media platforms, the power of Social Media in the success of a brand has become significant today. For instance, one negative feedback of a food delivery service gone viral can impact sales enormously. Timely and appropriate response and damage control content can go a long way to correct the negative sentiment and turn it into positive. The way the Social Media handler interacts with customers defines the perception of the business.
Why Learn Social Media Marketing?
With the wide reach and potential of Social Media platforms, no company can ignore Social Media. Large companies are thus hiring specialized Social Media professionals who design campaigns and execute them according to planned timeless using a mix of platforms. However, they need to be experts in the use, reach, and audience demography of each Social Media platform, besides being skilled in tools and metrics for designing successful campaigns and modifying them as needed.
The core pillars of Social Media Marketing
Social Media Marketing studies include the mastery of the core pillars of Social Media Marketing, namely:
Social Strategy
It includes building the Social Media strategy based on the business goals and objectives of the marketing department. This includes deciding which Social Media platform to use, what content to publish and how to rationalize audience engagement for the widest reach
Publishing
This includes designing content and publishing the same, measuring the success and reach of the post.
Engagement
Developing an active technique to listen to Social Media conversations and feedbacks, doing sentiment analysis, and engaging proactively with the audience is an important skill being taught in classrooms.
Analytics
Using various metrics like the number of likes, ranking of hashtags, and the number of followers, the success of Social Media strategies can be analyzed as needed.
Summary
Social Media Marketing is part of marketing management. Whether you are an MBA graduate or a fresher, a certification in Social Media can help you in excel an exciting career in the world of Social Media.
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